Liquid Plumr Porn Spoof: Making Female Degradation "Cute" and Normalized

Check out this new ad for “Liquid Plumr Double Impact.” As you will quickly recognize it is a spoof on a cliché in porn: the plumber shows up and really the housewife wants nothing more than to be sexually ravaged by him and all his muscular, musky masculinity. Further, this ad includes “double penetration,” (get it, “double impact”?). That is, the woman gets penetrated by two men at once (and indeed, two plumbers show up at her door promising to “snake your drain” and to “flush your pipe.”) During all this, the narrator (in the cliché porn voice) brags about how this “double impact” includes “a long snake to grab deep clogs... and a powerful gel to finish off the rest, baby.”

What is wrong with this ad?

It is further normalizing, and making “cute,” the notion that “everyone is into porn.” In fact, a lot of people are deeply offended by porn – and more people ought to be. It is very damaging to the way that all of society is trained to view the female half of the human race – as well as how people are coarsened and trained to view sex as conquest and domination. But this ad further alienates and silences those who might raise a critique of porn; already many are afraid to do so because they will be called “uptight” or lacking in a sense of humor.

It is portraying this “fantasy” of being “double penetrated” as being the secret fantasy of women. In reality, this is a “fantasy” that was almost wholly created by the porn industry itself. Further, this “fantasy” has nothing to do with actual human intimacy or mutual respect or closeness and pleasure (and I guarantee this is NOT the “fantasy” that is occurring to most women when they are stuck with a backed up sewage system!) – instead, this “fantasy” is all about sexualizing the impersonal ganging up on and overpowering by multiple men of a woman who is reduced to a thing.

All this reinforces the notion – which is the dominant message in pornography as a whole as well as the broader cultural portrayal of women in general – that all women at all times exist to be (and long to be) sexually available to all men. When a woman calls a plumber, she doesn't really need help with her plumbing, she is really harboring a secret fantasy to be sexually ravaged. When a woman walks down the street, she is not really just trying to go from “place a” to “place b,” nor is she enjoying the sun or the atmosphere of the city, she is really seeking to be hit on and objectified by men. All this feeds the notion that any woman who rejects the sexual advances of men is really denying him something he is entitled to, thereby justifying his rage or violence in the service of reclaiming what is “rightfully his.”

Finally, a word to all those who are thinking, “Lighten up, its just a spoof.” Don't be stupid. I don't accept that you can possibly be that dense. The only reason this ad “works” is because it is very closely playing off the typical forms of porn that are very well known and has very broad meaning and impact in the world. I am not “stretching” to link this ad up up with the meaning – and the broad impact – of the very industry (porn) which it is closely mimicking and playing off of.

And let there be no unclarity here: that industry, pornography, is becoming more and more violent, more and more degrading, even as it is becoming more and more mainstream. The normalization of “double penetration” (and even “triple penetration” and more) as well as the mainstreaming of this into the broader public culture (which is exactly what this ad does) is very much a part of this. In the real world, this is having devastating and long-lasting impact on the lives of real women (as well as men). It has created and contributes to reinforcing and bolstering the fact that women cannot go through the world without being constantly reminded that they are viewed – by a very large percentage of men as well as other women and their own views of themselves – as nothing more than a physical object, valued and valuable only so long as it is sexually attractive to and available to men. That is a fucked up and enslaving culture. Rather the opposite of a funny, hah-hah, joke.

"Sex-Positive" Feminism and Sasha Grey; No Defense for Porn

Re-posted [originally published 9/27/11]

Recently, two college students (young women) insisted to me that it was wrong to oppose pornography because we should be "sex-positive." They also insisted that many women choose to go into pornography out of their own ambitions and that ought to be respected as a means of "empowerment."

This is bullshit on so many levels. First, the vast majority of women and girls in pornography and prostitution (and the lines do blur) would get out of it if they could. Second, even where women choose for themselves to be in porn despite the availability of other options, this does not mean that choice is a good one. For them, or even more significantly for society and women as a whole. The view of women that is concentrated and perpetuated in porn hurts all women way beyond those who "choose" to take part in it. Every woman at every hour of every day -- whether on the street, in her home, at her job, in school, or on a battlefield -- is affected by, diminished by, and endangered by living in a world where millions upon millions of men get off of watching women reduced to objects to be tortured, humiliated and brutalized for their sexual arousal.

These young college students then mentioned Sasha Grey as their perfect example of a woman who entered into porn on "her terms" and to "her own benefit and empowerment."

I described, among other things, some of what Sasha describes about herself in the video below -- how she invited a man to punch her in the stomach during oral sex as one of the ways that she won such favor in the porn industry, for instance. The young women hesitated for a moment, but then one of them insisted that if this was her choice we should respect it. "But, what of the content? What of the view of women and sex that is being promoted through this?" I asked them. At this point, they insisted they were out of time and had to go (interesting, as they had stopped on the street and talked at great length and with no seeming hurry for quite some time).

The fact is, most women do not like the acts they are forced to take part in as part of the porn industry. Many women comply with those acts out of fear, out of financial desperation, out of addiction, and other forms of extreme coercion. Often, women don't even consent to what is done to them in film but have no resources or rights to keep the film from being distributed anyway.

But for that fraction of women in the industry like Sasha Grey who choose to be demeaned, degraded, abused, and much more (including films that portray them as small girls, ass-to-mouth scenes, gang-bangs with up to fifteen guys on her at once, scenes where she licks a toilet bowl and worse), the critical question is NOT whether she chose to do those things or not. The key question is the social effect of those actions -- and of broadcasting those actions to millions of viewers.

When someone kills someone else, we don't ask the question, "Did they really feel it in their hearts? Was their choice 'authentic to them?'" We ask first, "What was the social effect?" And, if there is not a very good reason for them to have killed (ie: some situations of self-defense or in certain situations within the context of a just war) their behavior is condemned for its effect on society. Further, such behavior -- wherever possible -- is stopped.

This is an analogy. Killing someone is not the same as choosing to be in a porn film. But, the method involved must be the same. The effect of porn must be evaluated based on its societal effect -- not based on the individual intentions of the people who made it. Judged from its societal impact, porn is extremely harmful to women -- to the women involved in making it as well as to every woman walking the earth where there is an international demand for it. It trains men (and women themselves) to not regard women as human beings worthy of respect and equality, it sexualizes degradation and domination, it strips sex of the full range of human interaction, intimacy, vulnerability and caring it can potentially enable human beings to share, it concentrates some of the most unreconstructed racist bigotry and hatred, and it spreads this courseness of being able to view other people as "things" into other dimensions of this heartless world (it is no coincidence that soldiers fighting in unjust wars often get "pumped up" watching porn before going out killing).

Having walked through all that, take a look at this clip from Tyra Banks when she had Sasha Gray on as a guest. Someone has put some extremely important information throughout the clip which I hope you will also take the time to consider.

Tune in Sat, Aug 6th 3-4pm EST, for my interviews with Sikivu Hutchinson and Mara Hvistendahl

August 6th

3:00 to 4:00 pm, EST

WBAI radio, Pacifica in New York

99.5 FM

streaming live at wbai.org

This week on Equal Time for Freethought, I talk with two guests:

Mara Hvistendahl and Sikivu Hutchinson

Sikivu Hutchinson is the author of Moral Combat; Black Atheists, Gender Politics, and the Values Wars. She has published fiction, essays and critical theory in Social Text, Black Agenda Report, Secular Nation and the American Atheist Magazine. She is also the editor of blackfemlens.org, a founder of the L.A. Black Skeptics, and a senior fellow for the Institute for Humanist Studies.

I will speak with her about how U.S. white-supremacist slavery and continued white American identity has influenced and shaped the prevalence of Black religiosity as well as explore some of the particular harms of religion among Black people. We will also discuss the vicious and misleading campaign to portray abortion as “Black genocide” and the links between pornography and sexual degradation of the mainstream secular culture and the puritanism and sexual repression of the Christian fascists.

Mara Hvistendahl is a correspondent with Science magazine and a contributor to publications ranging from Foreign Policy to Popular Science. She is also the author of Unnatural Selection: Choosing Boys Over Girls, and the Consequences of a World Full of Men. Thanks mainly to sex selective abortion, there are over 160 million fewer females than would be naturally occurring in Asia’s population and an unknown number missing from other continents. We will discuss how this gap is transforming communities, leading to everything from a spike in bride-buying to an increase in crime — and how the West played a role in sparking this global problem.

My Thoughts on the Secular Student Alliance Conference

Last weekend I got to spend a couple days at the http://www.secularstudents.org/ conference. Anyone who has checked out the Constitution for the New Socialist Republic (Draft Proposal) from the Revolutionary Communist Party – with its emphasis on really promoting science, intellectual ferment, atheism, and the unfettered search for the truth (as part of an overall economic and social system that is meeting people's most basic needs and overcoming past oppression and inequalities) – should get pretty readily why communists would value a group of critically-thinking, religion-bucking, science-promoting students like this. Add to that the fact that Christian fascism is a real and growing force in this society right now and it seemed especially important to be in the midst of this secular gathering.

Challenging the authority of religion, exposing the non-existence of god(s), creating a community where atheists are not shamed or isolated or bullied, taking on the encroachment of religion into the state, defending and fighting for the scientific understanding of evolution, thinking critically and enabling others to learn how to do the same... these are but a few of the things that the SSA is involved in that are both significant in their own right and have significant implications for the success of any revolution worth making.

One of the main things I did at the conference was promote Bob Avakian's new book, Basics. Not surprisingly, there were many misconceptions about communism but also much concern about the state of the world, the environment, and whether there could be a better future. Shout out to everyone who got a copy. We do not have to accept a world in which the vast majority of humanity is locked in ignorance and squalor! But whether or not we get out of this world depends in no small part in whether or not people get into BAsics; You can't change the world if you don't know the BAsics!” To lift just one quote from BA that is particularly relevant to the question of religion:

“The notion of a god, or gods, was created by humanity, in its infancy, out of ignorance. This has been perpetuated by the ruling classes, for thousands of years since then, to serve their interests in exploiting and dominating the majority of people and keeping them enslaved to ignorance and irrationality.

“Bringing about a new, and far better, world and future for humanity means overthrowing such exploiting classes and breaking free of and leaving behind forever such enslaving ignorance and irrationality.”

WHO ATTENDED?

The students who turned out were from all across the country, but it was particularly interesting how many of them came from more isolated areas – small towns and campuses in Kansas or Ohio or Alabama or Minnesota. They are sticking their necks out to publicly disclaim belief in god. Many of the students told stories of tremendous bigotry they have encountered not only from other students but also teachers and administrators. Some are estranged from their families.

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